Defining what success means for your organization is critical. While it’s essential to have clarity on what you want to achieve and how you will achieve it, the difficult part is determining how to make that happen. Catapult partners with you to develop a tailored Strategic Plan that will enable your business to work effectively toward a future where your ambitions and expectations align with actionable initiatives, relevant results and winning outcomes.

Strategy Services

  • Strategic Planning
  • Strategic Sharpening
  • Team Goal Alignment



Strategy is not built in a day. Organizations need to lay a solid foundation that will pay dividends and provide stability for years to come. This requires meaningful time and commitment. Catapult guides you through an intensive, iterative process of research, goal setting, exploration, debate and recommendations.

Engage the Team

A foundational strategy crumbles without the buy-in and commitment of your team. That’s why Catapult works across your organization to design your strategy. Our process is inclusive and iterative, and the result is a roadmap that your team is excited about and motivated to execute.


There’s a difference between having a strategy and executing the plan. We begin planning for execution on day one. Our process ensures that the plan translates to action. Everyone on your team knows what is expected of them, and your leadership group is prepared to decisively respond and work through the inevitable challenges and mid-course adjustments.

Client Testimonials

  • I met Siobhan and Marsha through another strategic planning process that I was involved in. I thought they did good work, so I initially engaged them to work on a strategic plan for the Department of Surgery. I have since engaged them for leadership development work with my team. The main thing I would say is that they did everything that they said they were going to do. What they promised and what they delivered matched up nicely. They were a delight to work with. Authentic, highly competent, professional and they really got to know the people and develop a rapport with my team.

    Dr. Steven Schwaitzberg

    Chair, UB MD Department of Surgery

  • We engaged with Catapult based on the impressive experience and expertise that Marsha and Siobhan brought to the table. We appreciated the comprehensive approach, attention to detail and overall professionalism exhibited by the entire Catapult team. We highly recommend Catapult to any organization that is looking to develop and execute a strategic plan.

    Jeff Weber

    Chief Executive Officer, Remedy Staffing

  • Catapult really challenged our Board and organization to more robustly pursue our strategic opportunities. Their process was inclusive, immersive and engaging. We have a very comprehensive plan as a result—and I have a more focused and energized Board. I’m confident we are now ready to execute on our long-needed roadmap for growth, success, and sustainability.

    Mike Switalski

    Executive Director, Buffalo City Swim Racers